Key Raw Ingredients in Shampoo. The first main ingredient in shampoo is water. 70-80% of the shampoo formula is made up of water. A special kind of water is used in shampoos, which is called deionized water. The second main ingredient in shampoo is detergent. Detergents, are also known as surfactants, are the cleansing ingredient in shampoo's.. "/>
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